Diana History

In the 60’s Diana camera was originally produced by The Great Wall Plastic Company in Hong Kong,and sold in the United States for 69 cents to $ 3 range. Equipped with 3 apertures, 1 shutter speed,and a bulb, this camera uses 120mm film, same with the clone released by Lomography. The camera was discovered by photography lecturer named Jerry Buchard from San Fransisco ArtInstitute and Arnold Gassan from Ohio University. They adapted and applied the camera in theirphotography class. By using a simple camera like Diana, their students from those two universitiesare taught some skills of composition and creativity without worried thinking about the need of its features – like features that are available on some advanced cameras at that time. Because the priceof the camera and film is quite cheap at that time, photography students from both universities hada great enthusiasm in learning, regardless the result that they will obtained.Throughout 1970, Diana’s fame increased and the camera become hyped. Many photo works fromDiana camera were exhibited in galleries. It was also the time when Diana’s clones began to appear.There are also several companies that produces Diana camera as a souvenir for their employees.

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Awalnya di tahun 60‐an muncul kamera Diana yang diproduksi oleh The Great Wall Plastic Company, Hongkong dan dijual di Amerika seharga 69 sen sampai $3. Dengan 3 apereture, 1 shutter speed dan Bulb. Kamera ini mengunakan film 120mm, sama seperti clone yang dirilis Lomography.Ditemukan oleh dosen fotografi yang bernama Jerry Buchard dari San Fransisco Art Institute dan Arnold Gassan dari Ohio University. Mereka mengadaptasi kamera Diana dikelas Fotografinya. Dengan menggunakan kamera sesimple Diana, mahasiswa fotografi dari dua universitas tersebut diajarkan skill mengenai komposisi dan kreatifitas tanpa perlu memikirkan fitur – fitur yang tersedia pada kamera canggih yang ada pada saat itu. Karena murahnya harga kamera dan film pada saat itu, mahasiswa fotografi dari kedua universitas tersebut semangat mempelajari fotografi tanpa mempedulikan hasil – hasil yang gagal. Sepanjang tahun 1970 pamor Diana naik kepermukaan dan menjadi Hype. Banyak hasil dari Diana yang dipamerkan digaleri – galeri fotografi. Saat itu pula clone – clone Diana mulai bermunculan. Adapula perusahaan yang memproduksi kamera Diana sebagai souvenir untuk pegawainya.